The nationwide social campaign „Cinema means emotions” has been launched

On September 4, the social campaign Cinema means emotions was launched in Poland. As part of the project, which aims to encourage people to return to cinemas, viewers can see emotional spots featuring film stars: Joanna Kulig and Marcin Dorociński, in which actors remind about the unique role of cinema in our lives. The campaign, under the patronage of the Polish Film Institute, is a joint initiative of the cinema chains: Cinema City, Helios, Multikino, as well as studio and local cinemas from all over Poland. Support was also provided by the Ministry of Culture and National Heritage, the Polish Producers’ Guild and the National Chamber of Audiovisual Producers.

The entire Polish industry united in the campaign „Cinema means emotions”, which began on September 4 in cinemas, television and the Internet to remind us of the important role that cinema plays in our lives. This is a unique initiative: for the first time in history, all Polish cinemas unite in a joint action. The cinema operators  involved in the campaign include: Cinema City, Helios, Multikino and cinemas associated with the Network of Studio and Local Cinemas all over Poland. The project is co-financed by the Polish Film Institute and the Ministry of Culture and National Heritage. The campaign is also supported by the Polish Producers Guild and the Polish Audiovisual Producers Chamber of Commerce.

The key element of the campaign are spots with Joanna Kulig („Cold War”) and Marcin Dorociński („Cape Town”, „Anthropoid”), through which actors remind viewers of the unique role of cinema. In addition to the spots, the organizers have also planned a number of activities in social media, including those that actresses and actors undertake through their own channels.

All elements have a common hashtag: #let’sgotothecinema

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